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●THE STORY

Everyone in our house had a plan. None of them matched.

Mine, his, and whatever the four kids were running. Six plans, zero shared. So instead of being the one who remembered everything, I did what I'd do at work: I treated it like a teaming problem. Then I built the game I wish we'd had in the beginning.

 THE FOUNDER

The scientist at the kitchen table. 

Harvard PhD in biological chemistry. Spent over 10 years leading drug discovery teams, where the project is enormous and nobody can carry it alone. Went back to business school (MIT Sloan MBA, 2026) to study how teams win, then pointed all of it at her own kitchen table.  Mom of four. Will let her kids win at Uno but beats her husband at Bananagrams basically every time.

FOUNDER 

Michelle Stewart, PhD

MS

●WHAT WE BELIEVE

It's not the planning. It's the planning without a teammate.

Most homes end up running on a plan only one person knows. Nobody chooses that. It just moves as there is more and more to do. One "I'll do it" at a time.

The team that matters most gets no tools and no training. At work, nobody would run a project on memory or someone mentioning something important in passing. At home, that's the whole system. So we borrow from the office: the spreadsheets, the shared calendars, the color codes. And at the kitchen table they feel like work, because they are. 

We believe it's a teaming problem, not a relationship problem.

Meanwhile, researchers at top business schools have spent decades learning how great teams win: get every task out of every head and out in the open. Make the work something you can see. Let people claim their piece.

Every other team gets training. The home team gets a fridge calendar. 

So we brought it home as a game, because home is not an office. One real project. Twenty minutes. Everything out of both heads and onto the table, every task claimed, never assigned. No score. No losing. The plan built together is the win.

That science just never came home.

- MICHELLE, FOUNDER 

We make tools for the home team: games two people play to plan real life and make every day feel a little lighter. 

EARLY ACCESS

Come play with us.

Game Plan, our first game, lands on Kickstarter on Tuesday, January 19, 2027. Get on the list and you'll hear first, plus a quiet email or two while we build.

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